This week we discussed search engine optimization (SEO) and Landing Page Optimization. I think the most important thing I took out of this week and previous weeks is how important keywords are. It seems like we can’t go a week without hearing something about keywords, so they must be really important!
We also talked about making our sites mobile friendly. This has been stressed in most of my other web classes as well. One thing I thought was interesting is that some of the reading recommending that we make our sites easy to share. I know about the huge role social media plays in the world now, but I hadn’t thought about that when it comes to running a business and designing a site. This is an important aspect to keep in mind for the future.
One thing I thought was interesting was that we also need to take into account usability. Even if the site has great keywords and all that stuff, making a site that is user friendly is the most important thing we should consider.